Custom made signage is an umbrella term that covers any sign tailored to the specific needs of a client. The resulting signage can include a unique design, size, material and message to suit a business or organization’s desire for visibility, communication or branding. Custom signs can be used to identify a location, advertise a product or service, convey a command or warning, or just make an artistic statement that grabs the attention of passersby. 
Signs are one of the most visible forms of marketing in a commercial setting, whether a storefront on a busy street, a booth at a trade show or a stand in front of a fair. The best signage communicates a company’s branding guidelines and identifies a product or service in a way that cuts through the noise of the surrounding environment.
While a sign can be as simple or complex as the company it represents, there are certain factors that every good sign must incorporate. A key element is clarity – what is the essential message that you want to send? The sign should not be cluttered with unnecessary information. In this era of fast-paced communication, brevity is critical to getting the message across. For information and details click here!
Another important factor is contrast and depth. The visual elements of a sign should be bold, eye-catching and stand out in the right way. The use of colors is critical to achieving this, as are the fonts chosen. Fonts have inherent personalities and can convey a tone or feeling. Serif fonts can be more formal and feel traditional, while sans-serif fonts tend to be more modern. Lastly, texture is an excellent way to add depth to a sign. The use of a wood texture gives this sign for a handmade clothing store a luxurious feel, while the white lettering against the grainy background is visually striking.
When a sign designer has a clear understanding of a customer’s brand and the vision for the sign, they can then begin to create rough ideas and designs for consideration. Many sign manufacturers also offer digital mock-ups that let customers see how different options would look on their building or in their location before they go to manufacturing.
Once the design has been finalized, it’s time for the fabrication process. This includes the production of the sign’s materials as well as laying out and cutting it to the desired dimensions. It’s important for the sign to be finished in a way that will protect it from the weather and other environmental factors, as well as meet any codes that may exist. Signs are often painted and treated to meet these requirements before being installed.
With the manufacturing and installation complete, a quality control check is performed to ensure the sign is working properly. Signs that are powered by electricity may require additional electrical components and wiring, which is handled by experienced electricians. Once this is done, the completed sign is ready for its new home.
